By Scott Vollero
If you’re not familiar with TED talks, you are missing out on some of the most profound speeches with important ideas out there. Many of the speeches are directly relevant to the discipline of entrepreneurship. But with so many to choose from, which should you see first (or perhaps see again?) Here is a curated list of TED talks for new entrepreneurs.
How Great Leaders Inspire Action
This is one of the most-recommended TED talks for business. Simon Sinek explains about the Golden Circle and the power of finding your why to get people to believe in your business. People don’t buy what you do, they buy why you do it. Learn why in this video.
Why We Do What We Do
If you watched the Sinek video and you found yourself wondering just what your why is, or wonder why we do the things we do, this is the next video to watch. Tony Robbins has made it his mission to explain the why behind motivation for over 30 years, and how you can start finding this out for yourself without attending a 50-hour seminar.
How to Get Your Ideas to Spread
Seth Godin is a well-regarded digital marketer known for his pithy books on core business topics. In this talk, he reveals how you can get the ideas behind your business to spread by being remarkable, and how to increase your remarkability. For more on this, read his book “Purple Cow.”
Creative Problem-solving in the Face of Extreme Limits
Every entrepreneur has to learn how to do more with less at first. In this talk by Navi Radjou, you’ll learn about the concept of jugaad and how it can help you find new products that fit the needs of the market.
Do What You Love. (No excuses!)
Sometimes you just need a good pep talk/slap in the face. Are you doing what you love to do? Let Gary Vaynerchuk, people-person extraordinaire, convince you that you need to do what you love to do, period. Slightly not-safe-for-work for language, but highly entertaining.
Life at 30,000 Feet
Unusual for a TED talk, this interview with Richard Branson reveals some surprising things about the ups and downs of long-term entrepreneurship from someone who has run many companies in his time. Ever heard of Virgin?
Casey Gerald – The Gospel of Doubt
Every entrepreneur faces moments of extreme self-doubt. Casey Gerald faced one in his religious community at the turn of the millennium. In this talk, you’ll learn why doubt can be one of the best forces on your side. A deeply forthright talk.
Life Lessons from an Ad Man
A very entertaining talk from Rory Sutherland, a British ad man, about how the manipulation of perception can add increased value to any product, and why this is important. If marketing makes you skittish, this might change your mind.
You may know Malcolm Gladwell from his books, but this talk reveals some very interesting ideas about how offering more choices can boost overall sales of a product. You’ll never look at a supermarket aisle the same way again.
How to Make a Splash in Social Media
Finally, a short talk by Alexis Ohanian, one of the co-founders of Reddit, about a humpback whale, an internet voting campaign, and why losing control of your message isn’t a bad thing.
There are plenty of other TED talks out there about entrepreneurship. You can search for that keyword on the TED site and come up with dozens more. But if you want a good place to start, check out these ten. Just be careful not to blow your whole day getting inspired!